Blink - Young Candy Brand from Germany
Structured Case File
15 g rolls of sugar-free pressed fruit-powder candy, filled by the brand into tinplate tins; strawberry is the representative flavour.
Roll label stock engineered for high-speed tin labelling; face stock and adhesive grades are not stated.
Roll label printing; bilingual layout split into zones — Chinese product information on one side, English declarations on the other; nutrition table per 100 g, ingredient list, EAN barcode, QR code and compliance icons arranged on a grid. Red-framed layout with the winking-face logo keeps the brand tone.
Available on request — contact our engineers.
Single 15 g roll format (no volume disclosed on the page).
Case Overview
Blink is a young candy brand from Germany, bringing fruit-powder compressed candies to consumers who want flavour without the sugar. Developed as a premium candy import, Blink positions itself as a fun, modern alternative to traditional mints, and its strawberry variant combines real fruit powder with a sugar-free formula. The brand's playful winking-face icon gives it a distinct personality on shelf, and Blink products are distributed in China through Shenzhen Amos Sweets.
The Challenge
Entering the Chinese market meant more than translating a label. Blink needed compact bilingual labels with a full nutrition table, ingredient declarations, barcode, QR code and compliance icons - all fitted onto a 15g roll format - while keeping the bright, youthful energy of the brand intact.
Our Solution
KAYU printed Blink's 15g roll labels in a clean bilingual layout: Chinese product information on one side, English declarations on the other, with a per-100g nutrition panel, EAN barcode, QR code and regulatory icons arranged in a tidy grid. The red-bordered design with the winking-face logo keeps the brand playful, and the roll was engineered for high-speed application onto the metal tins.
Key Details
- 15g roll labels for candy tins
- Bilingual Chinese-English layout
- Per-100g nutrition panel and ingredient declarations
- EAN barcode and QR code
- Sugar-free brand iconography
- Roll format engineered for high-speed application
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