Extra Gum - Sugar-Free Gum Labels

Structured Case File

Application

Bottled sugar-free gum across six product series — from everyday packs to promotional packs, including the “20% Extra” bonus pack and new-flavour launch editions.

Material Structure

High-adhesion label stock supplied in roll form for automatic labelling lines. Specific face stock, liner and adhesive grades are not stated.

Key Processes

Full-colour printing; precision die-cut bottle labels; rolls inspected piece-by-piece during finishing so they run cleanly on the labelling line. The “eat, drink, chew Extra” key visual carries across all six series, re-plated from the same artwork for new launches.

Key Parameters

Available on request — contact our engineers.

Production Scale

Six product series (series count as shown on the page, not output volume); promotional and regular editions produced in parallel.

Case Overview

Extra has long been the brand Chinese consumers associate with sugar-free gum. As Wrigley's premium sugar-free brand, Extra built its leadership on a fashion-forward, health-conscious image - xylitol gum that freshens breath and helps protect teeth from decay. The brand sells in China across six main product series, with packaging tiered to suit each range's position, from everyday bottles to promotional editions.

The Challenge

With six product series competing for attention on crowded shelves, Extra needed every range to be instantly recognisable while sharing one family look. Promotional launches - '20% extra' value editions and 'new flavour' releases - demanded flexible label artwork that could be produced quickly across bottle formats without disrupting the supply chain.

Our Solution

KAYU produced the full label programme for Extra's six series: die-cut bottle labels and roll-form labels printed in bold brand colours, carrying the brand's 'eat, drink, chew Extra' campaign look consistently across every format. We handled promotional versions alongside the core ranges, re-fitting the same artwork whenever a new flavour or pack size launched. Full-colour printing on high-adhesion label stock kept the graphics sharp, and precise die-cutting plus roll inspection at the finishing stage meant every roll arrived ready for automatic application on the packing line.