SMALL-K - RTD Cocktail Labels
Structured Case File
275 ml ready-to-drink cocktails in four flavours: orange, blue, purple and red.
Bottle label plus a matching neck label; colour extends from the bottle to the cap; labelling adapted to the frosted bottle surface. Specific face stock and adhesive grades are not stated.
Full-colour printing; curved colour-band layout; four-flavour colour-coding system; cartoon-boy mascot and bold brand type for recognition; labelling engineering optimised for the frosted bottle so artwork is clean from the first production run.
Available on request — contact our engineers.
Complete label set for four flavour variants in a single 275 ml bottle format.
Case Overview
SMALL-K is a ready-to-drink cocktail brand with a playful personality - a cartoon boy in a yellow suit is the face of every bottle. Built for young social drinkers, the brand's cheerful character and bright palette make it easy to spot in a crowded chiller cabinet. The range launches in four flavour variants, colour-coded from orange through blue, purple and red, with matching neck labels that carry the colour story all the way to the bottle cap.
The Challenge
A new RTD brand had to stand out among colourful competitors while winning trust from first-time buyers. Each of the four flavour variants needed clear colour coding so shoppers could find their flavour at a glance, and the label design had to carry the brand's fun character without looking childish.
Our Solution
KAYU designed and printed the SMALL-K label set: body labels with curved colour bands and matching neck labels for all four flavour variants in the 275ml bottle format. The playful mascot and bold brand type give every bottle a consistent personality, while the colour-coded system makes flavours instantly recognisable. The artwork was engineered for reliable application on frosted bottles, keeping the design sharp from the first production run.
Key Details
- Four flavour variants with colour-coded artwork
- Body labels with curved colour bands
- Matching neck labels
- 275ml bottle format
- Mascot-driven brand character
- Engineered for application on frosted bottles
Gallery
