Wine Label Series - Imported & Domestic Red Wine Brands
Structured Case File
Two lines running in parallel — Borlumdy: European imported red wine with a hand-drawn script identity, covering three vintages; Great Wall: a domestic premium dry red aimed at gifting and banquet occasions.
Borlumdy: bottle label + dark capsule + black gift box; Great Wall: bottle label + neck label + geometric window gift box + dry-red tube, including a gold foil layer. Specific paper, foil and adhesive grades are not stated.
Borlumdy: high-fidelity print reproduction of a hand-drawn sketch (keeping the pencil-sketch texture) + vintage type setting + dark capsule and black box as a matched set; Great Wall: gold foil stamping on bottle and neck labels, the geometric window box and the tube, with metallic-finish work under tight colour-difference control so the gold matches across bottle, box and tube.
The page states high-fidelity print reproduction and tight gold-tone control only; registration accuracy, security features and durability testing available on request — contact our engineers.
Borlumdy: 3 vintages; Great Wall: one premium line covering three formats — bottle, box and tube.
Case Overview
This series covers wine label programs for imported and domestic wineries. The Borlumdy range from Europe pairs hand-sketched labels with three vintages, finished with dark capsules and a black gift box. Great Wall winery's premium releases use gold-foil branding and geometric presentation boxes aimed at the gift market. Together they show how label design adapts to different wine traditions.
1. Borlumdy - Imported Red Wine Brand
Brand Background
Borlumdy is an imported European red wine range with a hand-crafted identity. The brand's logo was developed through hand-lettering sketches, capturing a cellar feel that speaks of small-batch care. The range covers three vintages, each carrying the hand-drawn label artwork.
The Challenge
An imported wine with a story to tell needed labels that looked honest and hand-made rather than mass-produced. The brand identity had to work from a scribbled sketch to a finished label, and the packaging needed to carry the same hand-crafted feeling through to the gift box.
Our Solution
KAYU produced the Borlumdy label and packaging program: hand-style labels with vintage typography across three vintages, dark capsule finishes, and a black gift box that frames the bottle. The hand-drawn artwork was reproduced with high print fidelity so the sketch quality survived at scale.
Key Details
- Three-vintage hand-sketched label series
- Hand-lettering logo development
- Dark capsule and neck finishing
- Black gift box with bottle
- Vintage typography across the range
2. Great Wall - Domestic Premium Red Wine
Brand Background
Great Wall is one of China's most established wine brands, and its premium releases are positioned for the gift and celebration market. The premium line uses gold-foil branding and elegant presentation boxes designed to feel opulent from the first glance.
The Challenge
For a premium domestic release, the packaging had to compete with imported wines on the gift shelf. The brand needed a consistent gold identity across bottle, box and tube packaging - a look that reads as luxury without being loud.
Our Solution
KAYU printed the Great Wall premium label and box system: gold-foil labels and neck branding, geometric presentation boxes with window detailing, and tube packaging for the dry red line. Metallic finishing and tight colour control kept the gold tones consistent across every element.
Key Details
- Gold-foil branding on bottle and box
- Geometric presentation boxes for the gift market
- Window detailing on gift boxes
- Tube packaging for the dry red line
- Metallic finishing on premium runs
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